It’s Not All about Major Gifts: 10 Ways to Succeed with Small Gift Fundraising

Small giftsToday I went to research something online and ended up viewing the first entry Google gave me – which was on Wikipedia. To my delight, I ran into an awesome fundraising campaign (this is an occupational hazard with fundraisers – we actually like and admire things like pledge breaks when they’re done well)!

Here’s what I found superimposed at the top of the screen:

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How the ‘It’s Not My Job’ Syndrome Pervades Nonprofits and Kills Fundraising

 

Philanthropy, Not Fundraising

Are you confident your employees – all of them – are fully engaged in your mission so they don’t bungle openings to turn inquiries into interest, interest into involvement and involvement into investment? Do your workers just do their job, or do they understand their real job to be part of your greater vision-focused undertaking?

Unless you’ve created a culture of philanthropy in your organization – one where everyone who works there is fully informed and passionate about your work and the values you enact in the community – then you’re inevitably going to blow opportunities to garner vital support. Under-informed workers lead to disengaged workers. Disengaged workers lead to disengaged constituents.  And here’s how it happens.

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