Why Prompt, Personal Thank You’s are Nonprofit Donors’ Inalienable Right
In 2018, WSJ columnist Christopher Mims observed:
“Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything.”
”Everything” includes a prompt expression of gratitude when someone makes a philanthropic gift to your organization.
At least that’s what donors believe.
And you better deliver – or else.
Don’t Think Donors will Give You a Pass Because You’re Nonprofit
People have come to expect this kind of turnaround by land, air and sea. So, you better believe they expect it by internet!
Especially if they make their gift online.
And, yes, they expect it from you.
They know you have the ability to send themDetails