Who doesn’t love a holiday?
The very word conjures up notions of celebration, warmth and love.
If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage.
Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?
After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up.
It puts your donors in a giving mood using familiar symbols and traditions.
Except when it doesn’t.