Last evening I attended a panel, hosted by The Bay Citizen and The Bosmith, about the foodie culture in the San Francisco Bay Area – and beyond. Inevitably, the conversation turned towards the transformative impact social media has had on the foodie movement. With just a simple tweet, hundreds of people can instantly learn where…Details
Beware of a Half Truth; It May Be the Wrong Half: How do we get to the heart of what’s true and meaningful to our constituents?
“If you don’t know where you are going, any road will take you there.” Lewis Carroll Communication should have a purpose. We should know where we want to go, and what we hope to get out of all the strategies we’re putting into place. Merely setting a goal for the number of tweets we’ll post…Details
Round Giving in a Flat World? How do we build the relationships that will inspire giving in today's marketplace?
Before the digital revolution, the philanthropic world was round. Today, the philanthropic world is flat. Paradoxically, despite increasing marketing efforts from nonprofits, giving in the round world was flat . In a flat philanthropic world, do we have the opportunity to change this? The new world order may finally force us to realize that we’ve…Details