My recent post about showing your donors you know them* through personalization struck a big chord. Folks have asked for more tips on the subject of building and sustaining meaningful, loyal relationships, so I’ve taken the liberty of sharing this article originally published in The Bridge. The 5 tips are towards the bottom, so scroll down if you’re impatient. Okay…Details
What’s the number one thing you strive for in your marketing and fundraising strategy? Challenge yourself to think about this for a moment. Really think. Trust me; you’ll remember it better if you think first. Don’t skip ahead.
Got a word?
There’s one word that should come to mind. This word should become your mantra. It should underscore everything you do. Your annual appeal writing. Your special events. Your newsletters. Your blog posts. Your proposals. Your reports. Your social media.
If you take this one word to heart, you’ll be leaps and bounds ahead of the competition. Moreover, this is the one word that can set you apart. That can help you build relationships like nothing else. Ready?Details
Fundraisers report that money is the number one reason they leave their jobs [See Part I of this two-part series here]. While I do believe too many fundraisers are underpaid relative to their skill sets and performance, I’ve a hunch it’s not the real chief culprit for fundraiser dissatisfaction. What is?Details