Not sure how to attack the Elephant Piñata in your room? It simply makes sense to follow the money. Where is it? Let’s begin with that elephant-shaped piñata in the middle of the room. It’s filled with the bulk of all philanthropy. You’ve got to figure out how to get the goodies out of it,…
DetailsHave you heard about the great wealth transfer? It’s already happening! From 2024 to 2025, bequest revenue grew 19.7% (unadjusted for inflation), according to Giving USA. In current dollars, adjusted for inflation, it’s a 16.6% increase. What does this mean for your nonprofit? It means a planned giving program is no longer optional – even…
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In 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors.
These principles are well documented, and can be incredibly useful to fundraisers.
Even someone inclined to support your cause may not give unless you push the right buttons.
Here are five triggers — with a few suggested strategies (I’m sure you can come up with more) — to use these principles in your offline and online relationship building with prospective supporters:
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