WARNING: Your Fundraising Communications are Too Pretty
Creative is great. I see lots of beautiful newsletters, web pages and email appeals. They have great design, colors, photos and even videos. But they have a problem.
Can I Sizzle You a Story? 2 Things Caught My Attention This Week
I know you’ve got a nice juicy steak. And you think that’s amazing. And it is. But it’s not enough to make me buy it.
Why not? I’ll tell you why not.
You’ve got to sizzle it!
Two articles caught my attention this week, and each provides the answer to how nonprofits can share what they do in a manner that inspires passionate philanthropic investment.
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9 Key Nonprofit Communications Tools to Woo Donors: Part 2
In Part 1 we covered 5 steps to woo your donors with a communications strategy. Today we’ll look more closely at 9 key communications tools you can use effectively to build closer relationships with your supporters. Some are extraordinarily simple. It’s just that many nonprofits fail to use these tools consistently, or well. If you make a practice of doing so, you’ll be well ahead of the game.
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