Less is not Enough:Why Your Nonprofit Needs to Spend More on Fundraising
Philanthropy, Not Fundraising
“Incremental Change is Not an Option.”
What if this was your charity’s mantra? This is so different than “We keep overhead super low.” The first means dreaming on a large scale, and reaching for true solutions to social problems. The latter, not so much.
For years donors have been taught to look for low overhead as a sign of effectiveness. When you stop to think about it, it makes little common sense. Who cares if you spend only 5 cents on the dollar if you only net $71 from your bake sale? Will this solve your problem? Whatever resources are needed to solve the problem, those are the resources that must be spent. Nothing more. Nothing less.
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