Yes, there’s a way to Get Your Nonprofit’s Email Opened

You had me at hello.

That’s what your constituents should think and feel when your email arrives in their inbox.

Hello is a way to call attention… a greeting… an invitation to a dialogue. Does your email do that? Does it easily capture your intended reader’s attention? Does it greet them warmly? Does it encourage interaction with you?

If your emails aren’t getting the open rates you’d like, it’s time to take charge!

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Your Secret to Mindblowing Fundraising – Improve Donor Retention Just 10%

Imagine what it would mean to your mission if you doubled the lifetime value of all of your current supporters.

I recently listened in on an interview between Gail Perry and Jay Love of Bloomerang. It’s a great listen, and the two of them fired me up to write another post on the importance of focusing your efforts on donor retention.

Do you know even know what percentage of donors you’re retaining? According to Jay, less than 5% of fundraising offices know this answer!  So, you’re not alone.  But you can do better.

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