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Articles – List

Mar192026
3 San Francisco Hearts: Rainbow; Love; Resilience

I’m not selling you any tea today.

“I’m not selling you any tea today” was the subject of an e I recently received from Teabox, a place where I buy the most fabulous Darjeeling tea you’ve encountered anywhere. Well, some time during the past year they apparently hired a new “Head of Customer Experience.” Since then, I’ve received es from…

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March 19, 2026Leave a commentDonor RetentionBy Claire Axelrad
Mar162026
Sign: Make Empathy Great Again

Overcome Donor Resistance Using Empathy

In From Objections to Opportunities: Winning Over Donors I covered some of the reasons donor hesitations and objections are normal, and nothing to be feared. Rather, they present an opportunity to get to know your donor prospect better and potentially forge an even stronger relationship. There is one secret I’ve found to work like magic in…

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March 16, 2026Leave a commentMajor & Legacy GiftsBy Claire Axelrad
Mar92026
Two women meeting and agreeing by shaking hands

From Objections to Opportunities: Winning Over Donors

In Avoid these Key Obstacles to Successful Major Gift Asks I covered how to ask like a pro. Today I want to begin a two-part series on how to deal with donor objections like a pro. Sometimes donors say “yes” right away. More often, they don’t. You may not get an outright “no” (in fact,…

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March 9, 2026Leave a commentMajor & Legacy GiftsBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
4 a Good Cause
For small nonprofits focused on growing online fundraising the right way, 4aGoodCause combines strong monthly giving tools with hands-on support that feels like a true partner.
-Claire
Claire brings both expertise and generosity to her teaching, and students leave equipped to serve their mission with better messaging, smarter outreach, and more momentum.
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
 
Virtuous
Full fundraising platform using AI to connect donor data, automate workflows, and guide next actions so teams can build personal donor relationships and grow giving with less time.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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Clairification

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