You’re in crisis. You need contributions now, just to stay afloat. Surely your donors understand and won’t mind if you tell them to just send money. Now! While they may understand on some level, no one likes to be scolded. Not even in a crisis situation. Yet most nonprofits make a practice of regularly admonishing supporters…Details
During a crisis is no time to be passive. Build a list of audiences, prioritize contacts among those lists, and develop a step-by-step written PLAN to reach out. With updates, engagement opportunities, little gifts of content folks can use, and opportunities to contribute and make a demonstrable difference.
Sharing is caring too. Do you have a plan in place to regularly share what you’re up to, and offer opportunities for donors to engage? Are you communicating with donors as if they’re a part of your family or favorite group of friends? If not so much, what are you waiting for?
Establish templates with talking points in advance of your communications; then let the reaching out begin. First determine your purpose.
- Do you want to say thank you?
- Do you want to simply check in to see how your donor is doing, and whether they have any questions about your organization’s status and work right now?
- Do you want to ask them to volunteer their time?
- Do you want to ask for a philanthropic gift?
- Do you want them to complete a survey?
Figure this out first, because the more you know where you’re going the more likely you are to get there! If you’re light on staff right now, ask your volunteers and influencers for help.
These communication templates can be used for phone (or other online) conversations and emails. Got that? Conversations! Merriam Webster describes a conversation as “oral exchange of sentiments, observations, opinions, or ideas.” In other words, you want to prompt two-way participation on some level. This is not about you delivering a monologue or formal dissertation. Think of your communication as you raising an issue for discussion. You want to pique your donor’s interest and ask open-ended questions that invite their engagement.
Start with your top priority donors who have the highest likelihood of making an additional gift to get you through this crisis. I suggestDetails
Generally, I enjoy nothing than writing, writing and writing to share with you everything I’ve been learning from my clients… my coaching… my teaching… my reading…my research and studying… just what I’m absorbing from the ether. I absolutely crafting articles for you filled with strategic fundraising tips, advice gleaned from years of in-the-trenches…Details