Don’t Put the Fundraising Cart before the Friendraising Horse:Think Inbound 'Pull' vs. Outbound 'Push'

It can’t all be about ‘push’. We’ve also got to ‘pull.’ Recently I’ve been writing a lot about social media. It’s an important tool for engaging with our supporters.  But let’s not forget that what makes technology sing is not the technology; it’s the people behind the technology.  Successful technology is about bonds, not bells…

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Purely Practical SMIT for May:Content Opportunities Hiding in Plain Sight

Here comes this month’s *SMIT (Single Most Important Thing I have to tell you).  After a month of discussing content marketing, and using a blog as the hub of your marcom strategy, this month I’m channeling a wonderful post from Marketing Profs about Six Content Marketing Opportunities You’re Missing.  Thank you Daniel Kuperman! Confession: this…

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