To build authentic rapport with folks you must show them you care. And the simplest way to demonstrate affection is through a heartfelt ‘Thank You.’ It can be in person, in writing, over the phone, through a text, via video or any which way you choose.
The key is to begin with thank you, and make it personal and prompt.
Here’s a personal example. Recently my son found he’d have an unexpected layover in San Francisco. I jumped at the opportunity to join him for dinner, though it meant cancelling plans with my friends. The next morning, as he was getting on the plane, he texted them: “Thanks for changing your plans so I could see my Mom. I appreciate it.” You may be thinking ‘no big deal.’ But it IS a big deal. He showed my friends he saw their flexibility as a gift. And someone (who?) taught him to always send a thank you for a gift. My friends were touched. Mama was proud.
Look for the hidden gifts and thank folks for them. (Click to Tweet) My friends gave me and my son a hidden gift. I’m guessing your donors do this too. They remember to send in a matching gift form. They agree to make a few phone calls. They send you their alma mater’s newsletter as a sample. All these things are worthy of acknowledgment. Send great thank you letters for cash donations too, of course. But endeavor to touch your supporters whenever and wherever you can.