Why Your Nonprofit’s Events are a Waste of Time

Fun events may bring in hundreds of attendees, but a fundraising event is not an end in and of itself.  Often the charity never sees these folks again (or at least not until the next event) because these folks are golfers or ‘thoners, not donors. These events are a waste of your precious resources.

Don’t tell me that you “raised awareness.”

Unless you raised awareness towards a particular end (usually generating greater philanthropic support) – and you have a plan to intentionally build on this awareness — then everything your attendees may have learned about you will go in one ear and out the other. Awareness that isn’t reinforced lasts about two seconds.

Don’t tell me that you “raised good money.”

Did you really? Well, think again.

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Fundraising Silent Auctions: The Good, the Bad, the Ugly, the Easy

Got a silent auction coming up?

Silent auctions are a bit like the story of the little girl with the curl in the middle of her forehead: When they are good they are very, very good; when they are bad they are horrid.

The Good

Silent auctions can be a great way to increase event revenue and entertain your guests.

The very best events I’ve witnessed are those where

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