6 Traits of Relationship-Building Nonprofits + 4 Most Effective Ways to Retain Donors

Donor retention has continued to plummet every year for the past seven years.  It’s really, truly an awful problem. For some unknown reason, all that hard work you put into acquiring new donors is, seemingly, being wasted. Why?

I recently asked folks what ONE word they would use to sum up what is needed to transform donor loyalty. I received some interesting answers and thought I’d share them with you, along with my comments, here. First, let me remind you of my own Big Secret — the one principle I’ve found that makes the greatest difference to long-term, sustainable fundraising success:

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The Big Secret – One Word – to Transform Donor Loyalty

In a recent post about building donor loyalty I promised to reveal my personal #1 SECRET the one principle that makes the greatest difference to long-term, sustainable fundraising success.

I’m going to share that principle here; then I’m going to turn this principle into a word – actually three variations of the same word – that you can use to transform the way you’ve been doing business.

Are you ready?

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