I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what “Clairification” is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift, rather than to the people who show them the good that can be gained.
DetailsHere come 14 steps to successful email fundraising.
You’re no doubt planning your year-end fundraising strategy now. How big a role is email going to play?
If you’re making your email campaign an afterthought, don’t. That holds for this year, and the foreseeable future. It holds before, during and after your pitch.
If you get good at email marketing and fundraising, you won’t be wasting your efforts.
Not today. Not tomorrow.
Since the end of the year is when most of the money is raised, there’s no time like the present to begin.
DetailsThe Halloween Nonprofit Blog Carnival is back, offering tricks and treats galore from a Witches Coven of nonprofit experts – all good spirits who’ll help you find, cultivate, solicit and steward your major donors.
You like to trick and treat at the houses that give out the most candy, natch? Well… let’s find the donors giving out the most goodies, so your mission is assured of a heapin’ Halloween sack filled with success!
And let’s get you prepared! We don’t want you showing up without a costume, or lacking a thoughtful plan of attack that takes you through the “good” neighborhoods. Sure, you might get some lollipops and chewing gum. But what you really want, I dare say, are the Snickers bars and Reese’s peanut butter cups.
Go for what you need. Go for what will make your time spent on this effort feel worth your while.
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