Are you focused on the gift or the giver? Thanking donors is the one thing most nonprofits do not spend enough time thinking about. Too often I find that staff spend 95% of their time crafting the fundraising appeal and getting embroiled in project management – design; layout; ing, postage, etc. Finally, the letter (or…
DetailsBefore you hold your next fundraising event, ask yourself one simple question: WHY?
Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.
I’ll wait.
Seriously, do it. Jot.
I’m waiting.
Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you. Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].
Now, let me guess what you’re writing (and/or thinking).
DetailsWhat do we want most to sustain our nonprofits? Loyal donors, natch! How do we get them? Oh, that’s simple. We badger them for gifts. When they give, we warehouse them in our database. We then send a form letter (pretending it’s personal because we use their given name and indicate their gift was earmarked…
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