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Articles – List

Mar222012
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How Steroids Are Good for Fundraising

Tried and true fundraising strategies are great.  Layering on social media can pump them up and make them better. Think of social media as putting your mother’s fundraising on steroids. Don’t we want to be the best?  And it not only makes you stronger; it’s completely legal! Innovation takes us to the next level –…

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March 22, 2012Leave a commentDonor RetentionBy Claire Axelrad
Mar202012
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Hue Are You? What Color Can Mean for Your Marketing Strategy

Those of you who know me know I adore color.  I’m definitely not someone who wears only black!  I thought it would be interesting to think about how we use color in our donor communications, and happened on this great infographic showing The Psychology of Color in Design. Or take a lo at Color Psychology…

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March 20, 20125 CommentsContent MarketingBy Claire Axelrad
Mar192012
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What Kind of Content King Are You? Benevolent or Autocratic? Something or Nothing?

We must begin to think of our brand as a platform from which all dialogue ensues. It is in this context that content creation and content marketing strategy becomes important. That is, unless you’re Seinfeld, and you think you can succeed in engaging your constituents in a conversation about nothing. It worked brilliantly for him;…

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March 19, 20122 CommentsContent MarketingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Merkle RMG
Merkle RMG combines 38 years of direct response processing and fulfillment experience with actionable data insights to improve the donor experience
-Claire
Innovator. Strategist. Teacher. Claire takes a pragmatic approach to advising on all things fundraising and marketing. Clairification School addresses industry issues head on, providing insightful, executable strategies.
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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