The recent Equifax hack has millions of people worrying about the security of their personal data. While this was a particularly egregious and dramatic attack, it’s certainly not the only one. And nonprofits are not immune. Which is why I asked an expert for advice as to what nonprofits can do to protect themselves and their donors. Ged Mackey is Chief Technology and Security Officer of MobileCause. He told me about a problem I’d never heard of called “Card Testing.” Here’s what he had to say.Details
As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies.
One-size-fits-all messaging seldom works as well as segmented messaging. The former is all about you, your convenience and your needs. The latter is about your constituent’s needs.
Successful fundraising and marketing is customer- and donor-centered.
Is your year-end strategy setting you up for success? Are you truly putting your best foot forward?
If you’re not inside your constituents’ heads, you need to get in there! To be constituent-centered requires you to (1) talk to the right people, (2) with the right message, (3) at the right time and place. Recently, I enjoyed a post on precisely this subject. I share it with you here, and if you’re not yet hip to the Marketoonist, allow me to introduce you.Details
Who doesn’t love a holiday?
The very word conjures up notions of celebration, warmth and love.
If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?
After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up. It puts your donors in a giving mood using familiar symbols and traditions.
Except when it doesn’t.Details