Why You May Not Have Time for an Email Campaign

Jumping on the bed
Are you giving yourself time to sleep on it and channel your superhero?

I was playing around on Mashable yesterday and happened on The Key to More Successful Email Campaigns: Time.  Since I recently offered you Top 10 Tips for Successful Nonprofit E-Appeals (and the big 11th is coming on Monday – you’ve still got time to guess what it is and win a free e-appeal review!), I thought I’d share this with you as a nice complement.

It’s something that should be a no-brainer; but, as Pooh describes it, sometimes we all can be “a Bear of No Brain at All.” How can we be the Best Bear in all the World?

Details

7 Ways to Build Rapport with Donors Using Creative ‘Thank You’s

To build authentic rapport with folks you must show them you care.  And the simplest way to demonstrate affection is through a heartfelt ‘Thank You.’ It can be in person, in writing, over the phone, through a text, via video or any which way you choose.  The key is to make it personal and prompt.

Here’s a personal example.  Recently my son found he’d have an unexpected layover in San Francisco.  I jumped at the opportunity to join him for dinner, though it meant cancelling plans with my friends.  The next morning, as he was getting on the plane, he texted them: “Thanks for changing your plans so I could see my Mom. I appreciate it.”  You may be thinking ‘no big deal.’ But it is a big deal. He showed my friends he saw their flexibility as a gift. And someone (who?) taught him to always send a thank you for a gift. My friends were touched. Mama was proud.

Details

Top 10 Tips for Successful Nonprofit E-Appeals

Planning any special e-mail campaigns before the end of the fiscal year? This summer?  If not, think about it. An e-campaign costs pennies on the dollar compared with print marketing. And the right message at the right time to the right market can empower your supporters to help you change the world.

Your success will be measured not by how many you send, but by how many get opened; then how many answer your call to action. Here are 10 basic tips to assure your email engages your audience. Oh, and I left an 11th tip out on purpose.  It’s something that’s super important. If you think you know what it is, contact me with your guess. I’ll pick randomly from among the correct answers – the winner gets a 50-minute top-level review of their next e-appeal (a $200 value), at no cost.

Details