In The Fundraising Story Is A Mirror, Not An Exhibit, Kevin Shulman of the Agitator-DonorVoice writes about how to tell a complete story. One that fully connects with donor emotion, and allows them to see, feel and enact their values. Rather than a narrative about the donor’s suffering, an effective story for fundraising purposes must…
DetailsYou likely collect a lot of data in your donor database, but is it really valuable to you? It’s not if you just let it sit there, rarely lo at it, and never run reports based on data that will help you with meaningful donor segmentation for appeals. And by that, I mean meaningful from…
DetailsYou’ve probably seen them. The “old school” fundraising thermometer. One of those things that makes you go… Hmmn… Do those really work? I’m bringing this up because… In his wonderful newsletter, Tom Ahern recently suggested reviving these. They’re also a technique favored by John Lepp, author of Creative Deviations. “Love them!” he says. These fellows are true…
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