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Underused Year-End Fundraising Tweak Pops Up!

What if I told you there’s a teensy little digital upsell that could skyrocket your year-end fundraising results?  Would that be of interest?

Darn rootin’-tootin’!

And it’s something you still have time to do.

It has to do with your website, so consider looping in whoever is responsible for that part of your year-end marketing and fundraising strategy.

It’s called a “light box,” “splash page,” or “pop-up.”

Essentially it’s a window that pops, or splashes, or lights up the screen upon a certain trigger (on site entry or right before a user tries to exit the site). It generally stops visitors from interacting with the page until they consider completing a called-for action. I’m sure you’ve seen them, interacted with them and, most likely, been really annoyed by them in the past.

But the question you should ask is do they work?

Please don’t run your year-end campaigns based on the opinions of folks who aren’t professional fundraisers or marketers.  There’s a reason why, despite the fact everyone seems to complain about them, pop-ups continue to be widely used on websites — nonprofit and otherwise. It’s because they actually work.

Here are some nonprofit case study examples:

• They’ve shown as much as a 1,000% increases in email subscribers over a month of using pop-ups.

• They converted 24% of one-time donors to monthly.

• They significantly reduced landing page abandonment, generating a 44.2% increase in conversions when used as an exit pop-up for an emergency appeal.

• They worked as an after-action pop-up for an advocacy alert, turning 15% of folks who took the action into monetary donors.

Let’s dig a little deeper

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