Oct102017
Painting of three eyes

Boost Nonprofit Marketing Results: Message, Time, Place

As year-end approaches, you want to consider leveraging your message across channels. You also want to tailor your message to meet the needs of different target constituencies.

One-size-fits-all messaging seldom works as well as segmented messaging.  The former is all about you, your convenience and your needs.  The latter is about your constituent’s needs.

Successful fundraising and marketing is customer- and donor-centered.

Is your year-end strategy setting you up for success? Are you truly putting your best foot forward?

If you’re not inside your constituents’ heads, you need to get in there! To be constituent-centered requires you to (1) talk to the right people,  (2) with the right message, (3) at the right time and place. Recently, I enjoyed a post on precisely this subject. I share it with you here, and if you’re not yet hip to the Marketoonist, allow me to introduce you.

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Leave a commentContent Marketing
Oct62017

Not all Holiday Fundraising is Created Equal

Who doesn’t love a holiday?

The very word conjures up notions of celebration, warmth and love.

If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received?

After all, if you can channel something positive that’s more or less universally felt, this gives you a leg up. It puts your donors in a giving mood using familiar symbols and traditions.

Except when it doesn’t.

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Leave a commentAnnual Giving

#GivingTuesday or #Gratitude Tuesday? Choose!

I’ve long been an advocate of turning the tables on #GivingTuesday and using the “giving” part of the day to give to donors rather than add yet one more ask to an already crowded solicitation season.

If you want gifts, you must give them. 

It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes smack dab in the middle of most folks’ annual campaigns. So there’s often little time to do it right. And it can such your energy and focus on other year-end fundraising efforts.

I’ve got a better choice for you.

Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?

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2 CommentsAnnual Giving