Just because you’ve always done it one way doesn’t mean you should continue to do so. This week Seth Godin exhorts us to adopt a new paradigm in Strategy Matters More Than Ever. It’s not what you do (the potentially bren thing) but how you do it (the potentially bren process/attitude) that separates winners from…
DetailsDoes this box need anything else to fill it? Or is it good to go? A recent post by the inimitable Seth Godin poses the question What’s in the box? The point of the post is to make us question our quest for perfection and all the needless worrying we put into imagining every thing…
DetailsEmbrace the centrality of content marketing to your success; then simply tell stories. Stories draw us in. They make us want to be transported. That’s all there is to it. Duh! I don’t see a lot of articles I wish I’d written, but Why content marketing will make your small business sexy is one of…
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