This morning I opened the newspaper and read about how the Occupy movement can take advice from marketing and branding gurus. They’ve been criticized for being all over the place, and not having a distinct message or rallying cry. Too often, businesses – nonprofit or otherwise – do the same thing. The inevitable result when…
DetailsMy original title was: Asking the Questions; Doing Something with the Answers. A corollary would be “plan the dive; dive the plan”. In other words, we shouldn’t be diving into things (think about what you’re doing with your brand, website and social media in particular) without first asking some critical questions. I added “clueless” to…
DetailsSo powerful. So sobering. I just watched “The Girl Effect” video for the “n”th time; it never loses its potency. A simple story. Rapidly told. Presenting examples. Playing to our emotions. Offering a solution. Messaging doesn’t get compelling than this. In cased you’ve never seen it, The Girl Effect: The Clock is Ticking is…
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