Those of you who know me know I adore color. I’m definitely not someone who wears only black! I thought it would be interesting to think about how we use color in our donor communications, and happened on this great infographic showing The Psychology of Color in Design. Or take a lo at Color Psychology…
DetailsWe must begin to think of our brand as a platform from which all dialogue ensues. It is in this context that content creation and content marketing strategy becomes important. That is, unless you’re Seinfeld, and you think you can succeed in engaging your constituents in a conversation about nothing. It worked brilliantly for him;…
DetailsI was recently alerted to a wonderful passionate giving series about the power of showing up. What does this mean? It means we must remember that major gifts work, necessarily, is about showing up – every day – and doing the right thing. There are some boring brass tacks strategies that are tried and true,…
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