It may be summer, but smart fundraisers know the most important giving season of the year is right around the corner. Between September and January, donors are most engaged, generous, and open to supporting causes they care about. That’s why now is the time to think strategically about what you’ll be asking for — and…
DetailsEvery fundraiser knows the tension: You want to lead with a story that stirs hearts. Your CFO wants broad messaging that raises money for the whole organization. They’re not wrong—unrestricted funding is essential. But broad, abstract appeals rarely move donors to act. Most people give to something they care about deeply. A moment. A face.…
DetailsIf you want gifts, you must give them Giving is not always its own reward. Sometimes you have to help it along if you want to truly show donors they matter. Some years ago I happened upon an article by Scott Monty, offering some Father’s Day advice. It included a brilliant idea for a gift…
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