How to Use Donor Personas to Identify New Prospects
You love your current donors, right?
You want more just like them, right?
The best way to find folks similar to your current supporters is to begin by creating a profile of who your best supporters are. So let’s go ahead and create a profile (aka “persona”) for your model donor.
Your Surprisingly Easy Way to Use Personas to Discover New Donors
Donor personas are hypothetical “stand ins” for your nonprofit’s actual donors. They enable you to stand in your donors’ shoes and think from their perspective – a pretty handy thing if you’re looking for people who might like to make an investment with your nonprofit!
Begin with demographics. Then move on to psychographics.
Start with the basics.
Get out a sheet of paper and grab a pen.
Details
I’m continuing with my new, occasional feature of “Do’s vs. Don’ts.” Whenever something arrives in my mailbox that seems a good ‘teaching opportunity,’ my plan is to share it with you. Please let me know if you find it useful!