Do you want more major donors?
You can have them!
Today we’re going to look at a great tool for building those important relationships with top prospects over time.
And we all know that is what will result in the big gift.
You know how important it is to put a plan in place to build relationships, right?
It’s super-de-duper important if you want to secure major gifts.
I’m talking about “Moves Management.”
DetailsEvery nonprofit should have a major gifts program. Because that’s where the lion’s share of the money is.
It’s a rare organization that has a mailing list large enough to raise a million dollars from a million different $1 donors. But most nonprofits do have major donor prospects hiding in plain sight.
It’s up to you to find them; then move them along a cultivation path that prepares them – and you – to make an ask that results in a win/win values-based exchange.
Let’s review the full panoply of secrets that will guarantee your major gifts program is a success, whatever your size.
DetailsIt simply makes sense to follow the money. Where is it? Let’s begin with that elephant-shaped piñata in the middle of the room. It’s filled with 80% of all philanthropy. You’ve got to figure out how to get the goodies out of it or you’ll just be scrambling for spare change. The most recent data…
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