Fresh Look – Crowd Fundraising Trend
Crowd fundraising offers a huge new opportunity for nonprofits to acquire new donors and expand their base of support. Thus far it’s mostly been used for peer-to-peer campaigns, but one nonprofit recently employed it in a very clever new way.
DetailsIn 1984 Robert Cialdini wrote a groundbreaking book, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors.
These principles are well documented, and can be incredibly useful to fundraisers.
Even someone inclined to support your cause may not give unless you push the right buttons.
A new infographic visually makes the point that, while technology advances, human triggers remain constant.
Here are five triggers — with a few suggested strategies (I’m sure you can come up with more) — to use these principles in your offline and online relationship building with prospective supporters:
DetailsI really want you to blog. Did you know that Social Media Examiner’s 2013 State of Social Media Report puts blogging #1 at the list of the top 14 social media channels you should be exploring? I’ve said it before and I’ll say it again: Your blog is the hub of your content strategy (or it should be). Build a blog and rock it. You’ll simultaneously put in place a content strategy that will enable you to easily share relevant content across every communication channel you use. Online and offline. There’s no better way to offer your constituents meaningful engagement. So… what are you waiting for?
BTW: You can learn a lot more if you download my free webinar,The Keys to Nonprofit Blogging that Drives Engagement. Did I mention it’s free?
Here are 10 tips to get you started, or to help you simplify the process so you can focus and deliver.
