Here comes this month’s *SMIT (Single Most Important Thing I have to tell you): The foundation of all fundraising and nonprofit marketing is relationships. Thanks to Katya Andreson for great inspiration in 6 tried and true truths about my work . I told her I was going to post these fundamentals above my computer –…
DetailsWhat if we said “Give Where Most Moved” instead? Too many folks still worship at the altar of unrestricted giving. I recently came across an article on NPR’s site, Disaster Donations Surge, But What About Tomorrow?, in which Eileen Heisman, the CEO of National Philanthropic Trust, admonishes potential donors to be loyal in…
DetailsYour donors are special people who deserve to be savored. For good things once a year is not enough. Why do so many of us only eat turkey once a year? Or pumpkin pie? I’ve no idea! It’s not rational. These are special foods we value and take great ight in. It’s also not rational…
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