The current zeitgeist is one of information overload, as highlighted in a recent article, Content Rivers and Information Gluttony. The availability of information is not the problem, however. We’ve been in overload at least since 1970, as described by futurist Alvin Toffler . Our inability to limit our choices is what gets us into trouble. …
DetailsThank you to Jeff Bros’ wonderful post in Future Fundraising Now and Tom Ahern of The Domain Formula for donor newsletters for some great hints on how to raise money with nonprofit newsletters. Confession: this is all them; I’m just sharing. It’s a great roadmap. And *SMIT (Single Most Important Thing I have to tell…
DetailsToday I have an article in The Bridge discussing the importance of actively embracing strategic donor relationship-building management. Seriously, there is nothing important you can do this year. It’s all about relationships – and it takes some work to build and sustain them. What are you doing to show your donors you know them?…
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