Is Your Finger on the Nonprofit Appeal Trigger?

Finger pointingWhatever side of the political spectrum you’re on, the photos below are triggering.

https://www.theguardian.com/artanddesign/gallery/2026/jul/10/the-week-around-the-world-in-20-pictures

Note: I can’t show you the photos because they’re copyrighted, but if you click on the link you’ll likely recognize at least some of them.

Why am I sharing photos I can’t even show you?

I want to make an important point.

One I feel too few nonprofits give much thought to.

Could you be among them?

If so, I don’t fault you. No one teaches us these things.

Most of us didn’t go to journalism school.

But, let’s face it, journalists really do know how to grab attention!

You want to grab attention with this year’s fundraising appeal, right?

Okay then.

I’m going to share a simple tip that will boost your fundraising returns this year by leaps and bounds.

Again, it’s super simple.

But you’ve got to start now. Or maybe even yesterday.

Are you ready?

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Stop Hosting Charity Gala Spectacles: Create Events Where Everyone Belongs

Walk into almost any traditional charity gala and you’ll immediately notice the hierarchy. There’s the VIP reception behind closed doors. The head table at the front of the room. Reserved seating. Long speeches filled with organizational jargon and insider references. Before the evening has really begun, first-time guests have already received a subtle message: “You’re…

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