Aug42016

How to Humanize Your Nonprofit Work by Building Empathy

empathy word cloudI am so inspired!

I recently learned about Van Jones’ virtual reality experiment, Day of Empathy via this video (thank you, thank you, thank you to Nancy Schwartz for writing about this on her Getting Attention nonprofit marketing blog: OMG Experiment to Connect & Activate (Dream Corps Case Study). The idea is to use virtual reality to build empathy (i.e., to help people walk in the shoes of others) in order to motivate action.

The idea of using virtual reality to build empathy on a communal scale is brilliant!

And it ties back to Darwin’s theory of survival.

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9 CommentsAnnual Giving
Aug12016

How to Use the Multiplier Effect to Inspire Annual Giving

People love to S-T-R-E-T-C-H their dollars.

This is the basic psychology underlying “BOGO” (Buy One; Get One free) and “2 for the price of 1” sales.  For a variety of reasons, we’re crazy about getting a good deal!

If I get more for my money, that’s smart.

It’s frugal to find ways to leverage our family’s spending.

I like to use my money in the most effective way I can.

It’s easy to apply these desires – to be smart, frugal and effective — to the creation of compelling fundraising offers.

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2 CommentsAnnual Giving