Philanthropy, Not Fundraising
I’m going to go out on a limb here and make an assumption. Here goes: Your goal is to attract supporters and invest in long-term relationships that will sustain your mission. If your goal is different, read no further. Otherwise… carry on.
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Chances are good that when you open your email box a majority of the messages are of little interest to you. You don’t know who they’re from, they look like junk, or they’re coming from someone who doesn’t interest you enough to compel you to open their message. If you have time, maybe you will. If you don’t, maybe you’ll hit “delete.”
You don’t want your e-appeal to wind up in the trash heap. To avoid this, you need to use the ‘Oh Goody’ Rule.
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I was playing around on Mashable yesterday and happened on The Key to More Successful Email Campaigns: Time. Since I recently offered you Top 10 Tips for Successful Nonprofit E-Appeals (and the big 11th is coming on Monday – you’ve still got time to guess what it is and win a free e-appeal review!), I thought I’d share this with you as a nice complement.
It’s something that should be a no-brainer; but, as Pooh describes it, sometimes we all can be “a Bear of No Brain at All.” How can we be the Best Bear in all the World?
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