Articles – List

The ‘Breakfast in Bed’ Theory of Nonprofit Social Media and Fundraising

Nonprofits wanting gifts should give them.  Relationships work that way. Give and get.

This principle of reciprocity applies in spades to social media. Generosity begets generosity.

What you don’t want to do with social media is:

• Use it simply to broadcast stuff about you; you won’t get much in return. Self-centered is the opposite of donor-centered.
• Ask for likes and comments; then ignore them. You won’t build lasting relationships. You’ll get one-time transactions.
• Give folks stuff that’s irrelevant to them. That’s not a gift; don’t expect them to reciprocate.

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April Fools SMIT: 7 Tips to Stop Social Media from Peeing on your Nonprofit’s Floor

This month’s SMIT (Single Most Important Thing I have to tell you) is that if you don’t take care of your social media it’s going to pee on your floor, tear up your furniture and chew up your shoes.  No fooling. Social media is like a puppy. Everyone wants to play with the cute, cuddly…

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April Fools Day is Coming: Is Your Nonprofit’s Social Media Ready?

If any of the following apply to you, your nonprofit is not ready for the 21^st century. The cure? Read Monday’s post to get serious and avoid being pranked — or spanked! — for failing to embrace the fact that we’re all social businesses now. Truly, it’s time to get serious (just not today; for now, have a little fun, a super good week-end and… get determined after April 1^st). Let’s get in the spirit!

Do you:

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