Just happened upon a term I’d not heard. BRANDJACKING. http://brandjacknews.com/ It’s when an organization loses control of the social media conversation around its brand to someone else. There’s been a lot of conversation about branding and how social media has impacted the particular sense we and others have of our unique identity. Please note: I…
Details“Must have effective writing and oral communication skills.” When we include this in our job descriptions, what is our underlying thinking? Do we want someone who writes good fundraising letters? Do we want a persuasive, effective public speaker? Do we want someone who is able to compellingly ask people for philanthropic investment? I hear you…
DetailsI just came across this blog post. Technology Can’t Help YouWhile I agree that technology will not improve the writing skills of someone who is a poor writer, nor will it ignite the passions of someone who just isn’t that into you, I do take issue with the title. Technology CAN help us, and it…
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