The job of the smart fundraiser is inspiring passionate philanthropy to make people’s lives better. I know you’re smart, because you’re reading this article! But none of us is born with a fundraising gene. And no one ever really teaches us how to write a smart fundraising appeal. We copy from our predecessors. Or maybe read…
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I know you’re working on calendar year-end fundraising right now.
And if you’re not, start immediately!
Per Mobile Cause:
Before it’s too late, I want to share with you four almost magic strategies that have worked well for me for decades!
Yes, there are ways to tweak these strategies to conform to the current zeitgeist and recognize we live in a digitally revolutionized world. This can be super helpful, and I highly recommend you pay attention to the ways fundraising and nonprofit marketing are evolving. It means new skills are needed, more money must be invested to yield your most positive returns, and you’re no longer going to be able to rest on your laurels.
That being said, I don’t want you to get so caught up in bells and whistles you neglect the fundamentals. Nor do I want you to throw up your hands in despair, culminating in a decision that you just can’t compete or do a better job because… (fill in the blank).
No excuses!
The magic strategies below have worked for me, and countless nonprofits, over generations. They’ll work for you too.
Truly, I promise if you do these things you’ll raise more money this year.
Ready to get started?
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Whatever side of the political spectrum you’re on, the photo below is triggering.
https://www.bbc.com/news/world-us-canada-58654351
Note: I can’t show you the photo because it’s copyrighted, but if you click on the link you’ll recognize it immediately (unless you’ve been living underground over the past week).
Why am I sharing this photo I can’t even show you?
I want to make an important point.
One I feel too few nonprofits give much thought to.
Could you be among them?
If so, I don’t fault you. No one teaches us these things.
Most of us didn’t go to journalism school.
But, let’s face it, journalists really do know how to grab attention!
You want to grab attention with this year’s fundraising appeal, right?
Okay then.
I’m going to share a simple tip that will boost your fundraising returns this year by leaps and bounds.
Again, it’s super simple.
But you’ve got to start now. Or maybe even yesterday.
Are you ready?
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