I’m about to clairify a subtle but very important point about what motivates philanthropic giving. After all, that’s what “Clairification” is all about.
It’s often said that people give to people. So true.
But people are funny.
People will often give more to people who show them the pain that can be avoided through their gift, rather than to the people who show them the good that can be gained.
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This Thursday folks in the United States will celebrate what I consider to be the social benefit sector holiday of the year: Thanksgiving!
Just think about what it means. Literally, it’s a day for giving thanks for our blessings.
Who do you count among yours?
I know when we go around the table at my family Thanksgiving, saying what we’re grateful for this year, most folks respond with a people-based answer. Sure, they’re happy about the feast in front of them. But they’re most grateful for caring friends. For loving family. For being together and sharing the warmth of good company.
The biggest fundraising time of the year for most nonprofits inexorably approaches.
It can be stressful.
Don’t succumb to the stress. You’ve got this!
Perhaps you can’t do everything you’d like to do this year, but you can do some things.
Here are 12 things you can do that will pack a big punch.
Some you can do on your own. Some will require support from technical and/or marketing staff.
Here’s the thing: Often it’s the little things that count. That pack a surprising wallop.
So don’t save all your energy for writing your appeal. Help your appeal along by putting some of the dozen suggestions that follow into effect. Even just one or two will make a difference.
Let’s get started…
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