Sep162019
Group boosting the team effort

Easy Ways to Boost Your Nonprofit’s Monthly Giving

Group boosting the team effortDo you have monthly donors, or a monthly donor program?

If you don’t have a program, you’re likely leaving monthly donors on the table.

This is hurting your bottom line because, on balance, the net value of a monthly donor to you is more than that of a one-time donor.

So let’s look at how to turn your handful of monthly donors into a full-fledged program.

1. Begin with Proactive Strategies

If what you have right now is simply a checkoff box on your remit piece or donation landing page, you’ve got a passive strategy.

In other words, if donors don’t know why you want them to give a monthly gift there’s nothing to persuade them to check this box. Try to get inside the donor’s head and imagine what they’re thinking. It could be any of the following:

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Sep52019
Interview exchange

How to Apply Job Interview Skills to Fundraising

My daughter-in-law is interviewing for a job. She asked me for some advice. Here is what I found myself telling her:

Don’t focus on your needs. Focus on the employer’s needs.

Why are they hiring?

What problems do they need you to solve?

Which of your skills are they particularly looking for? Can you describe to them how you might use these skills to help them?

Can you give a specific example, perhaps by telling a story, showing exactly how you’ll help them?

Are you clear what their values are?

CAN YOU DESCRIBE HOW YOU AND YOUR WOULD-BE EMPLOYER (DONOR) SHARE THESE VALUES?

I realized this is the exact same advice I give to fundraisers.

“Ask not what your donor can do for you, but what you can do for your donor.”

Meet your donors’ needs.

This is the heart of all effective fundraising, and it should be your daily mantra.

“Today I will meet my donor’s need by…”

Before you engage in any fundraising strategy, ask yourself:

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