How to Build an Editorial Calendar for Blog Content Marketing and Why You’ll be Glad You Did

What’s your content management strategy? It’s been said that those who fail to plan, plan to fail. A Blog Editorial Calendar is a simple organizational tool to assure success. Part content strategic plan and part publishing schedule, it’s the foundation of strategic blogging. So let’s take a lo at how to create order from chaos.…

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From Customer Engagement to Desire to Investment: Blogs Bond, Now What? Part III

Now what? Blogs – and social media of all stripes – are not the end goal.  They’re a lot of things. Fun… Annoying… Exciting… Time sucking… Sexy… Leveraging… Awareness creating… Teaching… Seducing… and let’s not forget –Bonding!  As discussed in  Part I and Part II , they can create relationships like nobody’s business if we…

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