R.C.A. is about getting folks walking; not just talking. It’s about good content and conversation that leads to your desired action. It refers to Relatable, Part I, Conversational, Part II, and Actionable. You remember this acronym by thinking about an RCA Victrola – that old-fashioned phonograph contraption that helped transport your grandparents and great-grandparents — and fire their imaginations — through the music that inspired them.
You want to transport your constituents with inspiring values and stories in the same way. The reason you want to transport them? So their inspiration will lead to engagement — action that helps to further your mission. So, today that’s what we’re going to talk about! Ready for action?Details