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Articles – List

5 Top Q & A to Succeed with Email Marketing and Fundraising Campaigns

Despite rumors to the contrary, e is still going strong and shows no signs of weakening. Recent data from the Pew Research Center shows it’s the bedrock of on engagement by those 65+, and many of these folks are your major donors. And there are plenty of younger folks who engage via e as well.…

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July 8, 20122 CommentsOnline FundraisingBy Claire Axelrad

Are You an Accidental Marketer? The Good, the Bad and the Ugly

GOOD:  I recently read an article about ‘accidental marketing’ describing serendipitous moments when we ‘sell’ our product/service without having really planned it.  In this case, it was a nonprofit staff member (let’s call him Joe), who went out to pick up some donated furniture.  Joe accidentally knocked on the wrong door.  In explaining to the…

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July 5, 20124 CommentsContent MarketingBy Claire Axelrad

Why Managing Information Overload Requires Boredom: Declare Your Independence Day

  I just returned from a two-week vacation in which I unplugged.  Guess what?  This crazy planet filled with crazy people kept somersaulting all around the sky.  It didn’t stop. There’s no way to stop it. And guess what else? I relaxed.  I even got a little bit bored.  And that was a good thing.…

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July 2, 20122 CommentsStrategy & ManagementBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
 
Momentum
Helps fundraisers manage portfolios using a human-centered AI interface that prepares custom donor plans, integrates with your CRM, and assures a seamless fundraising flow.
-Claire
When you find someone who is just a cut-above, it's obvious right away. That's how we felt about Claire - it took just a few minutes for us to want to work more closely with her. Thank goodness we did.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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Clairification

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