Aug42013
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Old MacDonald’s Theory of Outstanding Fundraiser Qualities: E-I-E-I-O

Philanthropy, Not Fundraising

I’m about to reveal my Old MacDonald’s Theory of the qualities of outstanding fundraisers (you know how they say “the farmer is *out standing* in his field”)? Ahem.  Well… the outstanding farmer is surrounded by a chorus of E-I-E-I-Os.  The outstanding fundraiser is similar in many ways. S/he sings a similar tune and also works in a nurturing, productive space that enables cultivation and growth.

And that’s why I developed my E-I-E-I-O paradigm. Forget about all the nasty business of “it’s a jungle out there.” No, YOU (the fundraiser) work on a farm.

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Leave a commentStrategy & Management
Jul312013
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When to Think Inside the Box: Choosing the Best Nonprofit Content Marketing Platform

You’ve no doubt heard folks bandying about the latest buzzword: “content marketing.” There’s a reason it’s buzz-worthy. Without content, you’ve got nothing. You’re just a box with nothing inside. Kids like to play with boxes; most folks — when they grow up — are looking for something of value inside the box. At the same time…

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Leave a commentContent Marketing
Jul292013
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How to Take Charge of Your Fundraising Events so they Don't Take Charge of You: Is Your's Worth the Effort?

Before you hold your next fundraising event, ask yourself one simple question: WHY?

Take a minute, right now, to jot down all the things you’d like to happen by virtue of you having held your event.

I’ll wait.

Seriously, do it. Jot.

I’m waiting.

Okay, there are a few of you who don’t yet have pencils and paper in front of you. Yes, I can see you.  Remember ‘Miss Nancy’ from Romper Room? [I know; I’m dating myself on this one].

Now, let me guess what you’re writing (and/or thinking).

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4 CommentsAnnual Giving