Nonprofits wanting gifts should give them. Relationships work that way. Give and get.
This principle of reciprocity applies in spades to social media. Generosity begets generosity.
What you don’t want to do with social media is:
- Use it simply to broadcast stuff about you; you won’t get much in return. Self-centered is the opposite of donor-centered.
- Ask for likes and comments; then ignore them. You won’t build lasting relationships. You’ll get one-time transactions.
- Give folks stuff that’s irrelevant to them. That’s not a gift; don’t expect them to reciprocate.