Ask Not What Your Donor Can Do For You…

I’ve recently been enrolled in some coaching courses, and it got me thinking…

What if you were to think of yourself as the coach and the donor as your client?

As a coach (aka “philanthropy facilitator”), your goal would be to help that client.

This is a very different stance than approaching them as someone who will help you. It completely shifts the equation of your interactions.

I’ve been working with donors, and organizations working with donors, for forty years now. Along the way, one of the things I’ve learned is your approach to your work matters. It’s why I talk a lot about reframing.

Today I’d like to discuss another type of reframing. It has to do with using your ears and mouth in the proportion in which they were given to you.

How to reframe the borders of donor meetings.

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How Often Should You Mail to Your Nonprofit Donors?

I decided to write this post due to the number of times nonprofits ask me “How often should we mail to our donors?” The corollary question is “How often can we ask people to give?”

The answer?

Well… if there was one quick answer I wouldn’t have needed to write a whole article. I’d just have given you a headline with a definitive response!

I know you want a definite answer.

And I could give you one. But it wouldn’t be the truth. Because the truth is different for every nonprofit. And the truth will even be different for your nonprofit at different points in your life cycle.

There are two definitive things I can tell you:

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