The Secret of Donor-Centered Fundraising: No Money Involved

Heart transporting donor through spaceDonor-centered fundraising is not about money.

Huh?  If that first sentence has you scratching your head, it’s time to take a moment.

I know. You’re thinking this is just semantics.  You’re thinking that, of course, fundraising is about money.  You’re thinking we can pretend it’s about something else but, seriously, we need money to fulfill our missions. I know what you’re thinking.

I want you to stop thinking that way.  Because it’s getting in the way of you raising more (ahem) money.  So… close your eyes. Breathe.  Clear your mind. Ready? Okay… now…

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Top 10 Countdown: Most Popular Clairification Articles of 2021

This was another year of adaptation. Settling into some things, while feeling decidedly unsettled in others. Opening our eyes, minds and hearts to see, and be, things clearly.

This year continued to mark a shift in the direction of my content, as “business as usual” seemed out of sync with the times we found ourselves in. Much of the heart of fundraising remains constant, while much of the practice and culture is evolving. It is a time in which feeling our humanity, and coming from a place of love, seems more important than ever.

Today I summarize my writing of the year by sharing the articles that most resonated with readers out of the 70+ I created for 2021, including some popular oldies.

In case you missed them, here are last year’s blog posts with the most views, according to Google Analytics.

Plus, at the end, I’m sharing some photos I hope you’ll enjoy!

Counting Down…

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How Do You Keep Former Nonprofit Board Members Engaged?

Heart hands

Sustain the positive energy of love and connection

Are you throwing your former board members out like yesterday’s trash? You are if you don’t continue to build relationships with them and let them know how special they are.

Every single communication with a former board member should let them know you know who they are. One of the foundations of Penelope Burk’s groundbreaking work in Donor-Centered Fundraising is the finding donors want one thing first and foremost: “Show me that you know me.”

If you treat former board members like they’re toast, don’t be surprised when they start sending you little bread crumbs instead of the whole slice – or loaf – they once sent. People want to be appreciated. It’s just human nature.

Stop blaming board members for stopping loving you. Instead, focus on not stopping to love them!

8 Strategies to Build a Former Board Member Love and Loyalty Strategy

Former board should be one of your top segments for cultivation! They have a deep understanding of your vision, mission and values. For years, they made your nonprofit one of their top philanthropies. They may even have included you in their estate planning!

Former board have numerous connections to your cause; don’t lose them! They may have relationships with staff or even beneficiaries. They also have connections with each other. At one point you were part of their identity and family. You likely have a special place in their heart.

Don’t stop making beautiful music together! Continue to treat them personally, unless they specifically ask you to stop. Don’t simply relegate them to your impersonal e-news mailings or mass annual appeals. Treat them like major donors and develop a love and loyalty strategy that invites them to stay engaged with you, albeit in a new way.

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