What we’ve been exposed to whets our appetite, but it’s not food You lack relevant content. You’re just broadcasting something/anything…. without a plan or editorial calendar… without researching your constituents’ needs or desires… waiting until the last minute… You’re focusing on the medium; not the message. Through whatever broadcast medium we choose to engage, the…
DetailsHere comes this month’s *SMIT (Single Most Important Thing I have to tell you). The next time you have the urge to utter “I don’t have time for this,” stifle it. Usually the things we think we don’t have time for are precisely the things we should most be doing. Like taking some time off. …
DetailsIf we solve the wrong problem, then who cares? In Part I we talked about taking a positive attitude towards the endeavor of solving problems: (1) clarifying that problems aren’t ‘bad’ and there’s no one right way to solve them; (2) people can have different perceptions of the same issue; (3) problems are often in…
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