Let’s take it from the T O P. D O C A R E about what you’re trying to achieve. Get it opened, read and acted on. Remember your primary purposes: (1) Get it open; (2) Get it read; (3) Get the donation. Do not – I repeat, do not!—deviate from these primary purposes. I’m…
DetailsYour money can become my sandwich What I learned from a street beggar* (see “Note” below). Last week a street beggar — aka panhandler — asked me for money and I gave it to her. I don’t usually do this because I wonder how the money may be used and tend to give, instead, to…
DetailsYesterday I guest posted on Windmill Networking: WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus. I encourage you to read the full post. It’s about how so many nonprofits really don’t have a clue why they’re doing social media at all. And, if they are doing it, they may have…
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