Articles – List

Your Nonprofit Can Do a Lot More on LinkedIn Than You Think

While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.

As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile:

Your Nonprofit is so Vain… Bet you Think Social Media is about You

If you’re like most nonprofits, you’re still trying to figure out how social media can help you sustain and grow your mission.  Most of you are getting it wrong.

Sorry to be so blunt.

Here’s how you’re going astray:  (1) your posts are too promotional; (2) your content isn’t relevant to your readers, and (3) you’re too repetitive and boring, without adding value. If you’re simply counting up your numbers of “likes” and “follows” and patting yourself on the back for how you’re growing your lists, you’re totally missing the point.