May12013
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Personal is the New Plastics: 4 Ways Nonprofits Can Build Donor Relationships.

This month’s SMIT (Single Most Important Thing I have to tell you):

Remember in ‘The Graduate’ the one word piece of advice given to Dustin Hoffman?  PLASTICS. That was seen to be the wave of the future (oh how long ago that seems, and how quickly something can turn from friend to foe…. but I digress).

Recently I gave another “P” word as my best piece of advice for nonprofit marketers and fundraisers. PERSONAL. I received a lot of feedback, so I’d like to revisit this word and flesh out its multiple meanings – and how getting personal can help you achieve your fundraising and marketing goals.

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4 CommentsDonor Retention
Apr232013
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7 Little-Known Secrets That Will Get You a Visit with Your Donor

Why is it so hard to set up a time for a visit with a prospect?

It just is.  People screen their phone calls.  They don’t answer your emails.  They’re busy. And, let’s face it, they know what this is about.  Some folks will avoid the ask because they’re thinking about it in terms of ‘money’ rather than ‘impact.’  Once you get in the room with them, you’ll be able to change this perspective.  But… how to get there?

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15 CommentsAnnual Giving