Why is it so hard to set up a time for a visit with a prospect?
It just is. People screen their phone calls. They don’t answer your emails. They’re busy. And, let’s face it, they know what this is about. Some folks will avoid the ask because they’re thinking about it in terms of ‘money’ rather than ‘impact.’ Once you get in the room with them, you’ll be able to change this perspective. But… how to get there?Details