Jun292016

Nonprofit Overhead Worth: When is More not Less?

In A dollar more (vs. a dollar less) Seth Godin provocatively suggests you consider a race to the top.

This made me immediately think of the nonprofit overhead conundrum.  Too many nonprofits feel stuck with trying to justify the amount of money they spend on staff and infrastructure in a race to lure more donors to their cause.

The common wisdom (really nonsense) is that “a dollar less” is good. That the less you spend, the more effective you are.  “Lean and mean” is supposed to be a good thing.

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6 CommentsStrategy & Management

Important News about Relationship Fundraising: Stop Losing Donors

Do you know how you may be breaking your donor's heart? Keep it up, and they'll break yours.

Do you know how you may be breaking your donor’s heart? Keep it up, and they’ll break yours.

 

This is important.

It’s about a new report that may change how you do fundraising.

It should.

Let me explain.

Unless you’ve been asleep at the wheel, by now you should know that most nonprofits have been hemorrhaging donors.

By tending to focus more on expensive, staff-intensive acquisition strategies like direct mail and special events, charities are bringing in one-time donors who never give to them again.

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1 CommentDonor Retention