Clairification
Clairification
    • Home
    • Enroll
    • Blog
    • Newsletter
    • About
      • Bio
      • Philosophy: Philanthropy, not Fundraising
      • Testimonials
      • Contact
    • How I Help
      • Overview
      • Coaching
      • Hour of Power
      • Consulting
      • Training/Speaking
      • Webinars / Podcasts
      • E-Guides
      • Winning Major Gift Fundraising Strategies E-Course
    • Login
      • My Clairification
    • Home
    • Enroll
    • Blog
    • Newsletter
    • About
      • Bio
      • Philosophy: Philanthropy, not Fundraising
      • Testimonials
      • Contact
    • How I Help
      • Overview
      • Coaching
      • Hour of Power
      • Consulting
      • Training/Speaking
      • Webinars / Podcasts
      • E-Guides
      • Winning Major Gift Fundraising Strategies E-Course
    • Login
      • My Clairification

Articles – List

Mar312013
Puppy-chewing-shoes.jpg

April Fools SMIT: 7 Tips to Stop Social Media from Peeing on your Nonprofit’s Floor

This month’s SMIT (Single Most Important Thing I have to tell you) is that if you don’t take care of your social media it’s going to pee on your floor, tear up your furniture and chew up your shoes.  No fooling. Social media is like a puppy. Everyone wants to play with the cute, cuddly…

Details
March 31, 20133 CommentsSocial EngagementBy Claire Axelrad
Mar282013
joker.jpg

April Fools Day is Coming: Is Your Nonprofit’s Social Media Ready?

If any of the following apply to you, your nonprofit is not ready for the 21st century. The cure? Read Monday’s post to get serious and avoid being pranked — or spanked! — for failing to embrace the fact that we’re all social businesses now. Truly, it’s time to get serious (just not today; for now, have a little fun, a super good week-end and… get determined after April 1st). Let’s get in the spirit!

Do you:

Details
March 28, 2013Leave a commentSocial EngagementBy Claire Axelrad
Mar272013
Football-pile-up.jpg

6 Ways Your Nonprofit Wins the Game of Social Media

First you get in the game. This should go without saying, but I still hear too many executive directors saying they don’t want to play. Folks: you gotta play to win. And it’s not the lottery.  Your chances of winning are really good.  It’s a game of skill, not luck.

Then you acknowledge that everyone is getting into the game.  So you won’t get noticed just because you’re on the field. An October survey of U.S. nonprofits by VerticalResponse found that more than three out of five nonprofits reported spending more time on social media than they did a year ago. Nearly two out of five reported devoting six or more hours per week to social media. Ninety-six percent of nonprofits said they were on Facebook; 80% of these organizations reported posting on the site multiple times per week. Twitter also gets significant attention from nonprofits. The site was used by nearly three-quarters of nonprofits, and the organizations were more likely to post several times a day on Twitter (19.5%) vs. Facebook (13.8%).

Just because you’re flitting and twitting around doesn’t mean you’re getting anywhere fast. It reminds me a bit of the big pile-up on the football field.  An amorphous mass.

Details
March 27, 2013Leave a commentSocial EngagementBy Claire Axelrad
1
23456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245
…246247248249250…
251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314
315
Prev pageNext page
Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Auctria
Auctria’s powerful tool to run your auction and fundraising events makes it easy -from the first donation to the last receipt, and all the activity & bidding in between!
-Claire
Clairification’s comprehensive fundraising and nonprofit management insights are the best. We happily refer organizations to Claire for expert philanthropy strategy, tips, and ongoing assistance. Highly recommended!
 
Rally Corp
Helps you use mobile as a core strategy, not just a transactional tool, to play a long game of donor retention and reduce acquisition friction.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Yearly
Helps nonprofits inspire increased support via digital annual reports with engaging storytelling, drag and drop functionality, mobile responsiveness and attention-grabbing features.
-Claire
There are few consultants like Claire, that truly understand donor engagement when it comes to annual reports. The Clairification School provides so many insights for marketers and fundraisers!
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
Menu

Clairification

  • Home
  • Enroll
  • Blog
  • Newsletter
  • About
    • Bio
    • Philosophy: Philanthropy, not Fundraising
    • Testimonials
    • Contact
    • Back
  • How I Help
    • Overview
    • Coaching
    • Hour of Power
    • Consulting
    • Training/Speaking
    • Webinars / Podcasts
    • E-Guides
    • Winning Major Gift Fundraising Strategies E-Course
    • Back
  • Login
    • My Clairification
    • Back
  • My Clairification
    • Profile
    • Subscriber Dashboard
    • Subscriber Forum
    • Log Out
    • Back