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Articles – List

The Cure for the Common Content

Content is king. What this means is that information is power. A recent webinar by Social Media Today(you may need to register on the site to hear the audio), How Content Marketing is Changing Everything, highlights the challenge for marketers today.  We must not only iver the right information, in the right place, at the…

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March 8, 20124 CommentsContent MarketingBy Claire Axelrad

Psychology of Giving: Influence Your Affluence by Using the Science of Persuasion

Successful nonprofit development (both fundraising and marketing) is all about persuasion. One of my favorite bos is Daniel Pink’s To Sell is Human. His premise is that we’re all in “sales” on a daily basis. Whether it’s simply trying to get your kids up and out the door in the morning or persuading your boss…

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March 6, 20126 CommentsAnnual GivingBy Claire Axelrad
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MARCHing to a Different Drum: Who’s in Charge of the Brand Experience – Development, Marketing or… ?

The digital revolution has made it easier for each individual to beat – and march to – their own drum.  This means we no longer lead the band (or, shall I say, brand). So if neither marketing nor development is wielding the baton, does it matter how they’re connected or separated? Yes!  But the way…

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March 5, 20122 CommentsContent MarketingBy Claire Axelrad
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Bloomerang
Created by fundraisers for fundraisers, Bloomerang makes it easy for nonprofits of all shapes and sizes to build and manage donor relationships key to long-term success.
-Claire
When Claire speaks, we listen. There are few consultants in the nonprofit sector who so closely align with Bloomerang's focus on donor stewardship and retention. The Clairification School provides too much value to ignore!
 
Veritas Group
Through training and consulting, deliver a joyful, creative, disciplined step-by-step major gift fundraising approach that assures sustainable, transformational funding.
-Claire
Claire knows her stuff from years of experience!  The resources she provides in her Clarification School are invaluable and are tools you can execute immediately to take your fundraising to new levels of success.
 
Eventgroove
Your one stop shop: custom event & fundraising hub, promo tools, ticketing, print integration, virtual check-in, live streaming, seating, plus sales & referral tracking.
-Claire
Claire’s breadth of experience in the nonprofit sector helps connect all the dots. Clarification School offers an invaluable mix of perceptive ideas, relatable advice, and practical action tips – it’s so worth joining!
NextAfter
What works can be proven! NextAfter takes an experimental, data-driven, analytic approach to digital-first strategies designed to optimize fundraising results.
-Claire
We most appreciate Claire’s heart. She’s driven to equip all fundraisers with tools and ideas they need to grow generosity, assuring the best ideas in fundraising are not held captive to a select few experts and agencies.
 
Firespring
Firespring offers beautiful websites with an integrated marketing, software and fundraising suite—all you need to make life easier for you and your supporters.
-Claire
Claire’s fresh perspective and unwavering approach to instill new ideas, techniques and proven practices are but a few reasons why Clarification School is a tremendous resource.
 
Rally Corp
Rally-enabled conversational text messaging meets supporters where they are to reduce acquisition friction, forge unbreakable relationships and inspire passionate philanthropy.
-Claire
Claire's ability to dig deep for insights and get to the heart of the matter is unmatched. Her front-lines experience makes her our go-to resource for philanthropic training that gets results.
Qgiv
A user-friendly ‘one stop shop’ platform for online fundraising, Qgiv enables event registration, email, social sharing and customized responsive design.
-Claire
Clairification School offers a wealth of information and knowledge; Claire communicates so clearly and simply that even brand-new concepts are easy to grasp and put into practice.
 
Top Nonprofits
Resources galore: webinars, podcasts, blogs, guides, courses and the live & online “Nonprofit Changemakers” events – all designed carefully to support nonprofits. They’ve got you!
-Claire
Clairification School is my absolute go-to resource for practical, thoughtful fundraising ideas and doable strategies. Claire is always engaging. She’s one of my favorite subject matter experts!
Thanks to our Clairification School Sponsors!
Clairification - Copyright 2016
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